Turkish Figs

I designed a heartfelt brand identity for Turkish Figs — a brand celebrating artisanal Turkish figs and Mediterranean-inspired lifestyle. I drew inspiration from the fig's natural sweetness and deep cultural heritage, using a hand-drawn fig illustration paired with elegant, flowing script. I chose soft purples and warm pastels to create an inviting, premium feel that evokes comfort, home, and authenticity. I applied this versatile identity across packaging, apparel, merchandise, and digital touchpoints.